10 Superstar Celebrities Including Youn Yeo-jeong and Kim Yuna Unite for 'KB Pay' Advertisement

KB Kookmin Card Unveils New 'KB Pay' Ad Featuring Avengers-Level Celebrity Models

[Asia Economy Reporter Ki Ha-young] An Avengers-level commercial featuring 10 stars including Youn Yuh-jung, Park Seo-joon, Lee Seung-gi, and Kim Yuna has been released.

KB Kookmin Card announced on the 4th that it unveiled a new commercial introducing KB Pay, a comprehensive financial platform with these celebrities as advertising models. KB Pay is an open-type comprehensive financial platform that enhances payment convenience and scalability, adding membership functions to financial services such as remittance and currency exchange.

This commercial is characterized by the appearance of 10 dazzling superstars together, which is rarely seen even in blockbuster movies, fitting the concept of "All Gathered."

Starring a large number of stars who have served as advertising models for KB Kookmin Card and KB Financial Group, including actor Park Seo-joon, who has been the main model since 2018, as well as Kim Yuna, Lee Seung-gi, Cha Seung-won, Oh Jung-se, Kim Chang-wan, Moon So-ri, and Kim Hye-yoon. They metaphorically express that KB Pay is a comprehensive financial platform that integrates various financial and lifestyle services from payment to other functions.

Additionally, actor Yoo Hae-jin, who has worked as an advertising model for other card companies, and Youn Yuh-jung, winner of the Best Supporting Actress at the 93rd Academy Awards and experienced as an internet bank advertising model, also appeared together, raising expectations for the scalability of KB Pay as an open platform.

During the planning process, many difficulties and challenges were expected in casting 10 all-time great models, but based on their connections and affection as advertising models for KB Kookmin Card and KB Financial Group, all readily agreed to appear, according to insiders.

On set, witty ad-libs that highlighted each individual's personality continued, and thanks to the perfect chemistry among the models, the commercial shoot proceeded smoothly in a warm and friendly atmosphere.

The "teaser" released on the KB Kookmin Card official YouTube channel on the 23rd of last month showed a conversation among the 10 advertising models in a mobile group chat room, hinting at their upcoming gathering and raising interest and expectations for the follow-up commercial.

The "main version," released in early May, features the 10 models discussing KB Pay’s various functions one by one. The six-part "digital version" cleverly introduces the diverse services and benefits of KB Pay encountered in daily life through conversations that the models might actually have on set. At the end of this month, a making film featuring behind-the-scenes stories and the ad-libs of these top actors will be additionally released on the KB Kookmin Card official YouTube channel for viewers’ enjoyment.

A KB Kookmin Card official explained, "This commercial is characterized by the opportunity to meet 10 all-time great stars with unprecedented scale and publicity, which has never been attempted in past advertising campaigns, to effectively showcase the symbolism of the first simple payment platform by a card company and the platform that gathers various payment methods." He added, "We plan to continue introducing KB Kookmin Card’s innovative digital services to customers with easy and pleasant messages and to strengthen interactive communication with customers through advertising by carrying out various activities."

This content was produced with the assistance of AI translation services.