Lotte Duty Free Presents 'Eco-Friendly Art Canvas' for Children's Day

Lotte Duty Free handed over 'Eco-friendly Art Canvas Kits' as Children's Day gifts on the 3rd at the Areumdawoon Kkum Regional Children's Center in Songpa-gu, Seoul. (From left) Hong Geumpyo, Director of Areumdawoon Kkum Regional Children's Center, and Lee Sangjin, Head of Marketing Division at Lotte Duty Free, are taking a commemorative photo after the handover ceremony.

Donation to 8 Local Child Institutions by Branches in Seoul, Incheon, Busan, Jeju, etc.
Art Supplies Including Canvases Made by Employees Delivered to 310 Children

[Asia Economy Reporter Kim Yuri] Lotte Duty Free announced on the 4th that it delivered 'Eco-friendly Art Canvas Kits' as Children's Day gifts at the Areumdawoon Kkum Local Child Center in Songpa-gu, Seoul on the 3rd. The delivery ceremony was attended by Lee Sang-jin, Head of Marketing Division at Lotte Duty Free, Hong Geum-pyo, Director of Areumdawoon Kkum Local Child Center, and Ki Woo-jin, CEO of Lovely Paper.

This donation was planned together with the National Association of Local Child Centers to give children, who have spent more time indoors due to difficulties in outdoor activities caused by COVID-19, a unique experience through creative activities. Lotte Duty Free gifted 310 eco-friendly art canvas kits worth about 10 million KRW to 8 child institutions including local child centers and orphanages in Seoul, Incheon, Busan, and Jeju where its branches operate, as well as Bobath Children's Clinic.

The kits consist of coloring tools such as canvases, paints, brushes, and palettes that allow children to easily draw anywhere. 150 Lotte Duty Free employees participated in volunteer activities to make upcycled canvases, putting their supportive hearts into the project. The canvases made by the employees utilized DIY (Do It Yourself) canvas products from the social enterprise 'Lovely Paper,' which produces recycled paper products to support elderly paper collectors as part of Lotte Duty Free’s eco-friendly management efforts.

In March, Lotte Duty Free launched the ESG Value Pursuit Committee and announced its ESG (Environmental, Social, Governance) management vision as 'The Most Trusted Travel Partner' along with the eco-friendly slogan 'Duty 4 Earth.' Following this donation, Lotte Duty Free plans to recruit the 3rd class of the youth startup nurturing project 'STARUPS' aimed at creating local jobs and revitalizing tourism, and also to promote a new small business support project 'CHEERUPS' that helps 30 restaurants sell and promote meal kits.

Lee Sang-jin, Head of Marketing Division at Lotte Duty Free, said, "We hope this gift has been fun and meaningful for children during the family month of May," and added, "Lotte Duty Free will continue various social contribution activities that consider the environment and the future of children."

This content was produced with the assistance of AI translation services.