Seven Eleven Donates 5,500 Bredaum Breads to Child Welfare Facilities

Seven Eleven donated 5,500 premium bakery Bredaum products to 45 child welfare facilities nationwide.

[Asia Economy Reporter Lim Chunhan] On the 4th, 7-Eleven announced that it donated 5,500 premium bakery items from Bredaum to 45 child welfare facilities nationwide in collaboration with the Green Umbrella Children’s Foundation in celebration of Children's Day.

This donation was prepared to provide children with higher quality, healthy, and delicious snacks in commemoration of the launch of 7-Eleven’s own bakery brand, Bredaum. The supported products include four new items: Roasted Walnut Bread, Sweet Cream Bread, Cream-filled Red Bean Bread, and Strawberry Cream Red Bean Bread.

Last month, 7-Eleven introduced the Bredaum brand under the slogan “Making bread that stays true to the basics.” Bredaum is a compound word combining “bread” and “-daum,” which means characteristic or qualification. Approximately 10 days after its launch, Bredaum has recorded cumulative sales of 250,000 units.

A 7-Eleven official said, “Ahead of Children's Day, we considered activities that could make good use of 7-Eleven’s resources and values, and thought it would be great to give Bredaum bread to children, which led to this donation.”

This content was produced with the assistance of AI translation services.