[Asia Economy Reporter Suyeon Woo] Samsung Electronics unveiled a new video titled 'Neo LIFE' on the 1st, conveying the message of enriching consumers' daily lives through 'Neo QLED 8K.' The video has attracted attention with the participation of actors Lee Si-young and Ryu Jun-yeol.


To depict various consumer lifestyles with Neo QLED 8K, Samsung Electronics selected Lee Si-young, who is not only an actress but also a mother, fitness enthusiast, and content creator, and Ryu Jun-yeol, known as an environmental activist, photographer, and passionate soccer fan, as the main characters.


First, Lee Si-young's Neo LIFE episode portrays her passionate daily life by enjoying videos tailored to her and her son's preferences through the 'Multi View' feature, receiving professional home training with the help of the 'Smart Trainer,' and holding project meetings with colleagues.


Samsung Electronics introduced various lifestyles with Neo QLED 8K through the 'Neo LIFE' video. Actress Lee Si-young is seen exercising with the Neo QLED Smart Trainer. Photo by Samsung Electronics

Samsung Electronics introduced various lifestyles with Neo QLED 8K through the 'Neo LIFE' video. Actress Lee Si-young is seen exercising with the Neo QLED Smart Trainer. Photo by Samsung Electronics

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In Ryu Jun-yeol's Neo LIFE episode, he uses an eco-friendly remote control that does not require disposable batteries, works on photo editing using the ultra-high-definition large TV screen mirroring his PC display, and enjoys sports games vividly. Ryu, who has always been at the forefront of environmental protection, deeply resonated with Samsung Electronics' 'Screens for All' vision and willingly participated in this advertisement.


Neo QLED 8K is a product that embodies Samsung Electronics' latest technology, maintaining the number one position in the global TV market for 15 consecutive years.


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Yoon Tae-sik, Executive Director of Samsung Electronics Korea, said, "We made efforts to sincerely capture the diverse values of Neo QLED 8K in the video with actors Lee Si-young and Ryu Jun-yeol," adding, "We hope more consumers can enjoy their own new lifestyle with Neo QLED 8K."


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