Samsung Electronics Ranks 4th in 5G Smartphone Market in Q1

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[Asia Economy Reporter Byunghee Park] Samsung Electronics ranked 4th in the global 5G smartphone market in the first quarter of this year.

According to market research firm Strategy Analytics (SA) on the 2nd, Samsung Electronics shipped 17 million units in the global 5G smartphone market in the first quarter, capturing a 12.7% market share and ranking 4th.

Apple recorded 40.4 million units, securing 1st place with a 30.2% market share, followed by Oppo in 2nd place (21.5 million units, 16%), Vivo in 3rd place (19.4 million units, 14.5%), and Xiaomi was close behind Samsung in 5th place (16.6 million units, 12.4%).

In the early 5G market last year’s first quarter, Samsung Electronics shipped 8.3 million units and held the top spot in the 5G smartphone market with a 34.6% market share.

Samsung Electronics launched its flagship smartphone Galaxy S21 early in January this year and aggressively promoted the 5G-supported Galaxy A series, but it appears to have failed to overcome the popularity of the iPhone and its limited influence in China.

SA analyzed, "Apple’s first 5G iPhone, the iPhone 12, has gained great popularity in China, Europe, and the United States with its new design and competitive pricing," and "After Huawei’s 5G smartphone decline, Oppo, Vivo, and Xiaomi divided the 5G demand within China."

Oppo’s shipments increased by 1165% compared to the first quarter of last year (1.7 million units). Vivo’s growth rate was 646%, and Xiaomi’s growth rate reached 564%. In contrast, Samsung Electronics’ growth rate was only 105%.

The global 5G smartphone shipments in the first quarter reached 133.9 million units, growing 456% compared to the same period last year.

This content was produced with the assistance of AI translation services.