Guho Launches 'Essential Line' for Spring·Summer Season

[Asia Economy Reporter Lim Hye-sun] Samsung C&T Fashion Division's contemporary brand Kuho announced on the 29th that it has launched the online-exclusive spring/summer season product line, the 'Essential Line.'

Kuho launched the online-exclusive 'Essential Line' last year to strengthen its online business and expand its customer base. The line is characterized by pricing at about 80% of the existing Kuho products to increase accessibility.

This season, Kuho set the theme of the Essential Line as 'monophony,' which refers to monophonic music with the simplest musical texture. The design is simple, but the brand identity is reinterpreted through meaningful combinations and variations of items in styling.

In particular, Kuho focused on researching shirts, which are the foundation of the Kuho look, to showcase its distinctive modernity. The products consist of unique short-sleeve shirts with rounded collars and hem lines continuing from the fastening, oversized long-sleeve shirts, short-sleeve shirt dresses, pants, and skirts.

Additionally, Kuho introduced basic short-sleeve T-shirts made from organic cotton and mini handy bags made from canvas material.

This content was produced with the assistance of AI translation services.