Cafe24 Holds Webinar with Google... "36% Sales Increase through Ad Optimization"

Shin Jeong-in, Managing Director of Google Korea.

[Asia Economy Reporter Lim Chunhan] Cafe24 announced on the 28th that it held a webinar titled "Successful Google Utilization Marketing Strategies for Sales Growth" in collaboration with Google. Experts in advertising and marketing from both companies participated in the webinar to share marketing insights using YouTube and various Google solutions, attracting over 1,700 pre-registrants.

According to the presentation, due to COVID-19, the non-face-to-face and online environment has become the new normal, significantly changing consumers' purchasing behaviors. The time consumers spend online has increased by about 64%. The time it takes for domestic consumers to explore product information and complete a purchase after discovering a product or service of interest is increasingly shortening to within 72 hours.

Google emphasized that the core is to increase touchpoints between sellers and consumers by utilizing various solutions tailored to every journey consumers experience in the online environment. This strategy focuses on the fact that consumers are naturally exposed to new products or brands without realizing it while watching digital content.

Google also revealed successful cases using this strategy. Hankkimarket, which previously only used search and display ads, saw its YouTube brand search volume increase about 10 times and total purchase conversions increase about 11 times after running YouTube ads. Conversely, Centrum, which only operated YouTube ads, achieved good results by adding search ads. With only a 2% increase in cost, product search volume increased by 25% and purchase conversions by 188% within one week of advertising.

Choi Jihyo, Manager of the Google Specialized Operations Team at Cafe24, introduced the optimization principles of Google ads and presented numerous advertising strategies based on the actual operation case of the client home styling brand "Decoview." He explained, "Decoview focused on the fact that consumers encounter Google networks such as YouTube and Google Search across various devices from waking up in the morning to going to bed," adding, "By utilizing various Google network-based ad optimization strategies, they were able to grow sales by 36% in 2020 compared to the previous year."

Cafe24 plans to continue various collaborations with Google to provide advertising and marketing solutions that help customers increase sales. Lee Jaeseok, CEO of Cafe24, said, "The recent situation where the non-face-to-face environment is gaining attention and consumer consumption patterns are changing can be an opportunity for online businesses to succeed," and added, "We hope this webinar held with Google will be a turning point for online businesses to grow their sales."

This content was produced with the assistance of AI translation services.