Ministry of SMEs and Startups to Create 'Small Business Premium Stores'... Calls for Two Operators
Ministry of SMEs and Startups Calls for Operators of 'Small Business O2O Stores'
Up to 3 Billion KRW Support... Must Have Over 5 Years of Online and Offline Commerce Experience
[Asia Economy Reporter Junhyung Lee] The Ministry of SMEs and Startups announced on the 28th that it is recruiting two operators for 'Small Business O2O (Online to Offline) Stores.' The application period is until the 31st of next month.
The goal of the Small Business O2O stores is to support the digital transformation of small business owners. Considering the high entry barriers for small business owners to private online channels and the fact that commerce mainly occurs through offline stores, the Ministry plans to pilot O2O stores as a customized support model.
The Ministry will build and operate stores focusing on ▲private sector leadership ▲online and offline integration ▲digital and content linkage. The O2O stores will be developed into 'flagship stores' representing smart shops, workshops, and supermarkets to drive the digital transformation of small business owners, according to the Ministry.
Operators will receive up to 3 billion KRW with a 20% self-contribution to establish offline exhibition and experience spaces as well as digital and online infrastructure. They will also support small business owners' entry into online and offline markets through promotion and marketing.
To apply as an operator, applicants must have ▲more than 5 years of experience in operating online and offline commerce ▲offline space of at least 330 square meters ▲e-commerce infrastructure ▲more than 10 professional personnel. Selected operators must support more than 500 small businesses annually.
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Lee Hanyeong, Director of the Ministry's Online Economy Promotion Division, stated, "We will break away from the public-led store operation method and maximize results through private-led operations from product composition to concept and marketing," adding, "We will develop it into a landmark store where small business owners' premium products can be easily experienced and purchased."
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