Lotte Shopping's 'Rejoice' Campaign for Women's Dreams and Happiness... "Psychological Counseling Centers 2nd and 3rd Branches Also"

[Asia Economy Reporter Yuri Kim] Lotte Shopping has taken a step forward for the "happiness of women." On the 28th, Lotte Shopping announced that this year, it has set the theme of its representative social contribution campaign "Rejoice" to "For You Who Shine," supporting women's dreams and challenges, and is carrying out various activities.

'Rejoice' is a social contribution campaign that Lotte Department Store has been conducting since 2017. It was started considering that 70% of customers and employees are women. This year, Lotte Shopping expanded the campaign, which was previously conducted only in the department store division, to all shopping divisions including marts and supermarkets. The theme, which was limited to raising awareness of depression, was also expanded to support the dreams and challenges of all women.

To promote the campaign, Lotte Shopping produced the song "For You Who Shine" with singer-songwriters Jeokjae, Kwon Jin-ah, and Lee Jin-ah. Lee Jin-ah participated in writing and composing the song, and the vocals were performed by Jeokjae and Kwon Jin-ah together. The song, along with a making-of video, was released on Lotte Shopping's "LotshoLIVE" YouTube channel and is also available on major domestic and international music platforms. A portion of the song's proceeds will be donated to help those in need. In collaboration with web drama "Myeoneuragi" writer Su Shin-ji, a special "Rejoice Eco Bag" was also produced. The eco bag, designed with the participation of writer Su Shin-ji, carries a message supporting women living diverse lives.

Lectures for employees are also held by selecting notable figures whom women regard as role models. The first lecture was given by criminal psychology expert Professor Lee Soo-jung, and the second by creative director CEO Choi In-ah. After the lectures, Lotte Shopping produces video content to allow more people to watch and empathize, uploading them on YouTube.

Programs related to the previous theme of raising awareness of depression will also continue to operate. At the end of this month, the second psychological counseling center "Rejoice" will open at Lotte Mart Jamsil Branch, and a third center is planned to open within the first half of this year. The counseling centers provide psychological counseling for employees and customers, and all proceeds are donated as business funds for vulnerable women. In the future, the Rejoice Mind Care program will also be operated, providing psychological counseling and education to 300 low-income vulnerable individuals nationwide through comprehensive social welfare centers.

This content was produced with the assistance of AI translation services.