DGB Financial and T'way Air Join Hands for New Business Development and Marketing Collaboration

Kim Tae-oh, Chairman of DGB Financial Group (left in the photo), is taking a commemorative photo with Jung Hong-geun, CEO of T'way Air (right), after signing a business agreement to establish a mutual cooperation relationship at T'way Air headquarters in Seoul on the 27th. Photo by Kim Tae-oh

[Asia Economy Reporter Kim Hyo-jin] DGB Financial Group announced that it signed a business agreement to establish a mutual cooperation relationship with T'way Air on the 27th at T'way Air headquarters in Seoul.

DGB Financial Group plans to create collaborative synergy between different industries by leveraging its expertise in the financial sector and T'way Air's expertise in aviation and tourism, based at Daegu International Airport.

Since October 2019, the two companies have been striving for service innovation based on services such as the "currency exchange service through airlines," designated as an innovative financial service by the Financial Services Commission. Through this agreement, various affiliates within the group are expected to cooperate with T'way Air to contribute to acquiring new customers and improving customer service satisfaction.

For example, customers who subscribe to Daegu Bank's travel and tourism savings product "Hotple Savings," which began sales on the 12th, receive discount coupons for T'way Air, demonstrating a practical synergy effect by utilizing finance and travel in various ways.

Additionally, through collaboration between DGB Financial Experience Park, which provides financial education, and T'way Air Training Center, which offers aviation safety education, they jointly hold job experience and educational programs for local children and cooperate in ESG (Environmental, Social, and Governance) management by fulfilling corporate social responsibility through joint volunteer activities.

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