Discovery of Ungjin Play, 'Disney Exclusive Theater' Opens for Children's Day

Over 180 Disney Toys Including Lego Avengers Up to 71% Discount Sale

Woongjin Group's Noriui Balgyeon announced on the 27th that it has opened the first Disney-exclusive online brand store on a kids' platform in collaboration with Disney Korea to celebrate Children's Day. Photo by Woongjin Group

[Asia Economy Reporter Kim Heeyoon] Noriui Balgyeon, operated by Woongjin Group, announced on the 27th that it has opened the first Disney-exclusive online brand store on a kids platform in collaboration with Disney Korea to celebrate Children's Day.

According to Woongjin Group, the Disney brand store offers Marvel's new kids content, the Avengers short animation (Mech Strike), dubbed in Korean. In addition, more than 180 Disney toys, including the Avengers robot (Lego) featured in the video and Marvel hero character products, are sold in limited quantities at discounts of up to 71%. This Disney brand store, exclusively operated by Noriui Balgyeon, will be open until May 5, Children's Day.

Furthermore, to commemorate the opening of the brand store, Noriui Balgyeon is also holding an offline experience event. From May 1 to 21, at the experience center set up in Hanam Starfield, participating children can color and wear costumes of Disney Marvel hero characters such as Iron Man and Frozen. On weekdays, the experience is available on a first-come, first-served basis on-site, while on weekends and Children's Day, it can be used after making a reservation through the Noriui Balgyeon app. Woongjin added that one Noriui Balgyeon account can make one reservation for up to three people.

Noriui Balgyeon plans to give away Noriui Balgyeon coupon sets through a lottery to customers who upload photos of the offline event site on the official Instagram or certify their purchase of products from the online brand store.

Noriui Balgyeon is a platform-based service that connects customers with various play, experiential learning, and creative activity programs nationwide, as well as exhibitions, kids cafes, and theme parks, allowing children to enjoy customized leisure activities. It has approximately 820,000 cumulative members and has secured over 9,000 activities and 6,000 live play classes nationwide, establishing itself as the number one kids play app in terms of membership and partnership scale.

This content was produced with the assistance of AI translation services.