SPC Group Sectnine and KB Kookmin Card Sign Marketing Collaboration MOU

At the business agreement ceremony held on the 26th at the KB Kookmin Card headquarters located in Jongno, CEO Lee Kyung-bae of Sectnine (left) and CEO Lee Dong-chul of KB Kookmin Card are taking a commemorative photo.

[Asia Economy Reporter Lim Hye-seon] SPC Group's total marketing solution specialist affiliate, Sectanaine, announced on the 27th that it has signed a business agreement with KB Kookmin Card for data marketing collaboration.

Through this agreement, they plan to promote the launch of a PLCC (Private Label Credit Card) optimized for the Happy Point membership service, and conduct various marketing activities through the fusion analysis of data from both companies. This aims to provide optimal benefits and customized services tailored to customer characteristics.

In addition, Sectanaine plans to strengthen consumer benefits by conducting joint marketing through the linkage of KB Pointree, a point service provided by KB Kookmin Card, and Happy Point, as well as introducing O2O services such as Happy Order within the KB Kookmin Card platform.

Meanwhile, Sectanaine, launched in January, is a digital marketing specialist company created by combining SPC Group's accumulated platform business technology, marketing capabilities, and ICT business infrastructure. It accelerates the group's digital transformation and leads technology-based marketing platform businesses.

This content was produced with the assistance of AI translation services.