SSG.com Sees 120% Increase in 'Gift Sending' Ahead of Family Month Compared to Last Year

SSG.com announced that orders for non-face-to-face gift delivery are increasing ahead of Family Month.

[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 27th that orders for non-face-to-face gift-giving have been increasing ahead of Family Month.

According to SSG.com, an analysis of gift-giving service sales from the 1st to the 26th of this month showed a 120% increase compared to the same period last year. In particular, gift-giving sales among customers in their 40s and 50s grew by 238%. During the same period, sales among customers in their 20s and 30s increased by 91%, accounting for 52% of total sales.

The category that showed the most remarkable growth among customers in their 40s and 50s was sports and leisure, which grew by 580% compared to the previous year. Specifically, golf equipment (1568%) and hiking/outdoor gear (232%) saw significant increases. Additionally, sales of toys and baby clothes increased by 284% and 192%, respectively, indicating that many used non-face-to-face gift-giving for their children and grandchildren.

An SSG.com official said, “The gift-giving service allows you to conveniently send over 10 million products including food, beauty, electronics, and luxury goods as gifts by just knowing the recipient’s contact information, and it has been growing double digits every year. Since discount coupons can also be gifted besides products, we hope people will express their gratitude without burden during the upcoming Family Month.”

This content was produced with the assistance of AI translation services.