Shinsegae Food Collaborates with 2.15 Million YouTuber ‘Heunhan Nammae’ to Launch ‘Olban Hot Dog’

[Asia Economy Reporter Seungjin Lee] Shinsegae Food announced on the 27th that it will collaborate with the YouTuber ‘Heunhan Nam-mae,’ who has 2.15 million subscribers, to launch a new product called ‘Olban X Heunhan Nam-mae Hot Dog.’

The newly introduced ‘Olban X Heunhan Nam-mae Hot Dog’ comes in three varieties: ‘Chal Hot Dog,’ ‘Mozza Cheddar Hot Dog,’ and ‘BIG Cheese Kokkok Hot Dog.’ Each product features dough made with glutinous rice flour, allowing for a soft and chewy texture even after microwave cooking, and highlights the flavor of the filling ingredients. The product packaging includes characters of Amy and Euddeum, the main characters of ‘Heunhan Nam-mae,’ adding visual enjoyment.

Shinsegae Food planned this collaboration focusing on the steady increase in purchases of snack-type home meal replacements through online channels due to the prolonged remote learning of children caused by COVID-19. In particular, hot dogs can be conveniently enjoyed with just microwave cooking, and since the YouTuber ‘Heunhan Nam-mae’ is so popular among children that they are called the ‘President of Elementary Students,’ it is expected to create a synergistic effect.

To celebrate Children’s Day, Shinsegae Food will also release a limited sale of 8,000 gift sets consisting of ‘Heunhan Nam-mae’ goods and ‘Olban Chal Hot Dog’ in five different types. Depending on the set composition, goods such as ‘Olban Chal Hot Dog,’ ‘Heunhan Nam-mae’ character bag keychains, pencils, and notebooks will be included as gifts.

Shinsegae Food will launch sales by presenting 600 ‘Olban X Heunhan Nam-mae Hot Dog Gift Sets’ through Naver Shopping Live at 8 p.m. on the 29th. Afterwards, they plan to expand sales of the ‘Olban X Heunhan Nam-mae Gift Sets’ through Kakao Shopping and Kakao Shopping Live broadcasts.

This content was produced with the assistance of AI translation services.