Naver's 'Project Kkot' Supporting Small Businesses Created 450,000 Startups
[Asia Economy Reporter Buaeri] Naver announced on the 26th that its SME support program, 'Project Kkot,' which celebrated its 5th anniversary this year, has led to 450,000 online startups.
Naver stated, "Over the past five years, Project Kkot has driven the growth of hundreds of thousands of online and offline SMEs, built a non-face-to-face business ecosystem, and created a ripple effect."
Project Kkot began by providing technology tools and data support to SMEs and creators and has now expanded into finance, logistics, consulting, and other fields.
When Naver launched this project in 2016, it announced a plan to create 10,000 online entrepreneurs annually. In reality, 450,000 online entrepreneurs have emerged to date, and the transaction volume of Smart Store has grown to 17 trillion won.
Han Seong-sook, CEO of Naver, said, "Five years ago, Naver started with the goal of creating a platform that could embrace the diversity of many people, from producers in the mountains to owners of leather workshops, and through this, provide attractive and vibrant services to general users. Seeing the world now listening not to platforms like Naver but to the stories of countless SMEs and creators on the platform, I feel that the sincerity and growth trajectory shown through 'Project Kkot' have been successful."
Naver will intensify support by launching a dedicated site to solidify the ecosystem for SMEs. The 'SME Full Care System Site' will offer various technology tools and financial support programs that SMEs venturing online for the first time can utilize.
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There are also plans to strengthen the logistics data platform. A Naver official said, "To expand the business beyond Korea to global markets, we will advance logistics-related technologies such as 'Clova Forecast' and introduce various solutions to design a more intricate support network for SMEs."
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