Mokpo-si Wins Korea Local Government Public Relations Award

Nationwide First Media Dedicated Team Operation, Comprehensive Promotion of Regional Tourism Attractions

Mokpo, which has risen as a tourist city through strategic media marketing. Photo by Mokpo City

[Asia Economy Honam Reporting Headquarters Reporter Seung-hyun Jeong] Mokpo City, Jeollanam-do, announced on the 26th that it won the grand prize at the 'Korea Metropolitan and Local Government Public Promotion Awards' contest held at the Korea Advertising Culture Center on the 23rd.

This contest is hosted by the Korea Advertising and Public Relations Society and sponsored by the Ministry of Culture, Sports and Tourism. Renowned domestic PR experts evaluate the promotion and communication efforts of metropolitan and basic local governments and award the most exemplary local government.

Since January 2019, the city established the first dedicated media team among local governments, earning high marks for ▲ one-stop filming support for broadcasting and movies and proactive responses to improve satisfaction and convenience for filming personnel ▲ attracting programs and establishing an efficient production support system ▲ collaboration with the Korea Tourism Organization for promotion and use of viral videos and low-budget overseas promotion ▲ securing the latest trends through continuous communication with media personnel and building various promotional channels.

A city official stated, “We will establish a foundation to comprehensively promote the brand value of a global luxury tourism city and systematically advance domestic and international promotion,” adding, “We will incorporate targeted, interactive, and participatory promotional marketing to widely share the charm of Mokpo tourism in new ways.”

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