KCC Launches 'Sup-euro Eco Plus' Combining Eco-Friendliness with Affordable Pricing

Eco-friendly Water-based Paint Certified with Environmental Label... Excellent Concealment and Crack Resistance

KCC has launched 'Sup-euro Eco Plus,' an eco-friendly and affordable product.
[Photo by KCC]

[Asia Economy Reporter Kim Jonghwa] KCC has launched 'Sup-euro Eco Plus,' an eco-friendly water-based paint for interior use at a reasonable price.

Sup-euro Eco Plus is a paint applied to the interiors of buildings finished with concrete, mortar, gypsum board, and the like. Since consumers consider price an important factor when choosing products, Sup-euro Eco Plus, launched as an affordable paint, is expected to receive a lot of positive responses.

Additionally, it is an eco-friendly product certified by the Ministry of Environment's official environmental label, significantly reducing volatile organic compounds (VOCs), containing no four major heavy metals, and emitting almost no odor. In terms of performance, it has excellent hiding power, which means it can cleanly realize new colors without being affected by the existing painted colors, and good crack resistance, meaning it is less affected by cracks on the surfaces or walls to be painted.

Compared to the company's previous affordable paints released in 18ℓ containers, this product is launched in a 15ℓ container. This allows consumers to handle the paint can more easily due to its lighter weight when moving and using it.

A KCC official said, "The key point of Sup-euro Eco Plus is that it reduces the price burden on consumers while being an eco-friendly product," adding, "We have introduced a product that aligns with the eco-friendly era and trends while simultaneously considering consumers' economic psychology, and we will continue to show the image of a paint brand loved by consumers."

This content was produced with the assistance of AI translation services.