IKEA Korea Extends Operation of Sustainability Experience Popup 'IKEALab'

Strengthening Interior Design Services, Expanding IKEA Shop and IKEA Food Lab Product Lines

Sustainability Experience Popup 'IKEA Lab' Exterior. [Photo by IKEA Korea]

[Asia Economy Reporter Kim Jong-hwa] IKEA Korea is extending the operation of its sustainability experience pop-up, 'IKEA Lab,' located in Seongsu-dong, Seoul, until September.

IKEA Lab is a pop-up space opened last November by IKEA Korea, which designated the 2021 fiscal year as the Year of Sustainability, aiming to meet more people in urban areas and inspire a healthy future for homes and the planet.

The extension of IKEA Lab's operation is a decision to strengthen closer communication with the MZ generation. Seongsu-dong, where IKEA Lab is located, is an area densely populated by curious and entrepreneurial young people. By extending IKEA Lab, IKEA Korea plans to try innovative experiences with the MZ generation and create a healthy planet and a new future for IKEA.

According to a survey conducted on about 4,000 visitors to IKEA Lab, more than 88% were customers in their 20s and 30s. Additionally, 90% responded that they got to know IKEA better through IKEA Lab, and 86% said it was an opportunity to learn more about sustainability, confirming the enthusiastic response from consumers toward IKEA Lab as a space to experience IKEA and sustainability.

Nicholas Jonsson, Commercial Manager of IKEA Korea, said, "We are grateful for the interest and love many people have shown for 'IKEA Lab,' which was started for the healthy future of the planet," adding, "IKEA Korea will continue to strive to provide new and innovative consumer experiences."

This content was produced with the assistance of AI translation services.