Timon Helps Increase Sales of Small Merchants with 'Labang' Know-How
Supporting Partner Live Broadcasts through Influencer Impact and Platform Synergy
[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the 26th that it will provide live commerce (hereinafter referred to as live broadcast) support for small business merchants. On the same day, TMON introduced a web variety show-style live broadcast called 'Mission Parasable.' Comedian Kim Soo-yong and veteran show hosts Oh Min-hwa and Lim Ji-soo took charge of the hosting. It is scheduled to reach more viewers through simultaneous broadcasting on TMON TV On and the 'Gachisapsida TV' YouTube channel operated by the Small and Medium Business Distribution Center.
On the 27th, BJ King Ki-hoon and Queen Ga-hyun, who have a combined total of over 2 million followers on YouTube and AfreecaTV, will appear. The broadcast featuring this influencer couple will be simultaneously streamed on TMON TV On and AfreecaTV.
TMON is recently focusing on informing as many consumers as possible about partner products by leveraging the influence of influencers and synergy with other platforms. The strategy is to attract interest by focusing on communication and entertainment with influencers for carefully selected products and to maximize exposure through linkage with other platforms. During the Lunar New Year special in January, it provided partners with an explosive sales increase effect by attracting over 250,000 viewers in total.
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A TMON official said, "Since last year, the sales of TV On partners have increased by an average of more than 2.5 times after live broadcasts, and TV On is providing multifaceted support to partners not only for sales growth but also for securing long-term loyal customers." He added, "Based on the know-how unique to TV On since 2017, we plan to continuously develop content that helps partners succeed."
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