SSG.com Starts Early Morning Delivery for Food Market Products... Premium Strategy

SSG.com will select 450 representative products from SSG Food Market and sell them through early morning delivery starting from the 29th.

[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 26th that it will select 450 representative products from SSG Food Market, the premium supermarket of Shinsegae Group, and sell them through dawn delivery starting from the 29th.

SSG.com also established a separate corner under the dawn delivery tab featuring SSG Food Market products. The items available for sale include 220 fresh food products, 200 processed foods, and 30 side dishes. These products will be stocked in Neo, an online-exclusive automated logistics center, and delivered at dawn to Seoul and the metropolitan area.

This is the first time SSG Food Market products are being sold online. It is also part of SSG.com’s ongoing strategy since last year to upgrade its dawn delivery product offerings.

From the 29th to the 26th of next month, SSG.com will hold the ‘SSG Food Market in Dawn Delivery Grand Opening’ event. Each week, about 10 popular SSG Food Market products will be selected and sold at up to 50% discount over four weeks, totaling around 70 products. For example, during the first week of the event from the 29th to the 5th of next month, SSG 1++ Hanwoo sirloin steak will be offered at a 40% discounted price.

During the event period, the first 10,000 customers who purchase at least one SSG Food Market product through dawn delivery totaling over 100,000 KRW and apply will receive an SSG Food Market reusable cooler bag called the Albi Bag.

An SSG.com official stated, “We plan to expand the SSG Food Market product lineup to over 1,000 items in the future and present a premium lifestyle curation.”

This content was produced with the assistance of AI translation services.