KOTRA and KIPO Conduct 'Counterfeit Identification Live Commerce' with Chinese Online Mall JD.com

[Asia Economy Reporter Jeong Hyunjin] KOTRA and the Korean Intellectual Property Office (KIPO) announced on the 26th that they will conduct a live commerce session explaining how to distinguish genuine products from counterfeit ones, in collaboration with JD.com, a leading Chinese online shopping mall, to eradicate the distribution of counterfeit Korean products.

On the same day, which is the 'World Intellectual Property Day,' KOTRA and KIPO will hold a 'Counterfeit Identification Live Commerce' event together with JD.com in Beijing, China. The event will feature JD.com's intellectual property protection staff and three domestic companies, who will explain to Chinese consumers how to identify genuine and counterfeit versions of eight Korean products. The event will be streamed live, allowing participating companies to answer questions from Chinese consumers in real time and for merchandise planners (MDs) to conduct sales.

According to KOTRA, over 100,000 counterfeit cases were detected in China last year. In response, the Chinese government has introduced various policies to protect corporate intellectual property rights. Last year, it announced the 'Opinions on Strengthening Intellectual Property Protection' and enacted the Civil Code, introducing a punitive damages system and revising related intellectual property laws.

Additionally, rapidly growing e-commerce platform companies in China have also taken steps to eradicate counterfeit goods. JD.com, the second-largest e-commerce company in China, has assigned dedicated counterfeit control staff to regularly monitor counterfeit goods distributed on its platform. Major Chinese e-commerce platforms such as Alibaba and Pinduoduo are also establishing departments and support systems dedicated to counterfeit control.

Hong Changpyo, head of KOTRA's China Regional Headquarters, stated, "With the expansion of the Chinese e-commerce market, the issue of counterfeit distribution of Korean products is also growing. KOTRA will strive to protect the intellectual property rights of our companies by collaborating with major e-commerce platforms, local customs offices, and through the Overseas Intellectual Property Desk (IP-DESK) in the China region."

This content was produced with the assistance of AI translation services.