Hyundai Outlet Gimpo Branch Opens Largest 'Kids Specialty Zone' in Western Seoul Metropolitan Area

'Petit Planet' Spanning 4,300㎡ on the 1st Floor of the New Building... 38 Kids Brands Opened

[Asia Economy Reporter Jo In-kyung] Hyundai Department Store announced on the 25th that it will open 'Petit Planet,' the largest kids specialty zone among outlets in the western metropolitan area, on the first floor of the new building of Hyundai Premium Outlet Gimpo.

Petit Planet, meaning 'a planet for children,' is an unusual concept in the domestic distribution industry, as the entire first floor of the outlet is dedicated to kids' brands. This area houses 38 kids' clothing, toy, and book brands, nearly twice the number of 21 kids' brands previously located on the third floor of the main building at Gimpo. Representative brands include the European imported children's clothing select shop 'Kids Blossom,' the French premium children's wear 'Bongtong,' and the popular children's clothing select shop 'Off Label.'

At the center of Petit Planet is 'Studio Petit,' a kids specialty select shop operated by Hyundai Department Store. It sells scooters, accessories, and books, and features a rest area designed with a 'space' concept in the middle of the store. A Hyundai Department Store official explained, "It was planned as a space where customers can read books with their children and foster imagination," adding, "A distinctive feature is the installation of planet-shaped structures from the third floor to stimulate children's imagination."

Services for customers accompanied by young children are also being enhanced. The entire basement parking lot of the new building has been converted into a priority parking area for customers with young children, and a 'dedicated elevator for customers with young children' operates only between the basement parking lot, the first floor where Petit Planet is located, and the fourth floor with the kids' lounge. In addition to the stroller rental service already operating in the main building, additional stroller rental stations have been installed in the kids specialty zone, and the number of strollers available for rent at Gimpo has increased by about 20%.

A Hyundai Department Store official said, "We transformed the entire first floor into a kids specialty zone so that customers visiting Hyundai Premium Outlet Gimpo with their children can enjoy safe shopping while minimizing contact with others even in the with-COVID era," adding, "We plan to continuously expand various specialized spaces tailored to the changing lifestyles of customers."

This content was produced with the assistance of AI translation services.