Shinsegae Duty Free × Soldout, Off-White Collaboration Sneakers 'Special Raffle' Held

Nike Unveils 10 Converse Sneakers Featuring Off-White Aesthetic

[Asia Economy Reporter Kim Yuri] Shinsegae Duty Free has released limited edition Off-White sneakers to attract MZ generation customers.

On the 25th, Shinsegae Duty Free announced that it will hold a "special raffle event" offering limited edition collaboration sneakers from Off-White for free, in partnership with Musinsa's limited edition market "Soldout."

Recently, raffles, where only randomly selected individuals are given the right to purchase, have gained popularity among the MZ generation. This method provides a fairer opportunity compared to first-come, first-served sales and allows participants to enjoy the anticipation of the winner announcement.

The special raffle, running from April 26 to May 2, will showcase 10 collaboration sneakers with the Italian luxury fashion brand Off-White. Included are highly rare models nicknamed "unobtainable sneakers," such as the "Air Jordan 1 Retro High Off-White The Ten UNC Powder Blue" and the "Nike Air Force 1 Low Off-White The Ten Black·Volt."

Anyone who is a member of the Shinsegae Duty Free online mall or Soldout can participate in this special raffle. After signing up on the Soldout app and entering personal information, participants are automatically entered by consenting to Shinsegae Duty Free's marketing reception and personal information collection. Winners will be individually notified on May 17. Selected winners will receive one sneaker randomly from the 10 models.

Kim Jae-cheol, team leader at Shinsegae Duty Free, said, "Shopping is now recognized as a form of 'play.' We will continue to quickly respond to rapidly changing consumer trends and offer various promotions that bring joy to our customers."

Meanwhile, Soldout, the limited edition market created by Musinsa, is a platform where all premium products, from limited edition sneakers and streetwear to items like PlayStation, can be traded.

This content was produced with the assistance of AI translation services.