2023 Sancheong Expo Feasibility Study by the Korea Institute for International Economic Policy

Kickoff Meeting and Site Visit at Donguibogam Village, July Decision by Ministry of Economy and Finance
Emphasizing Sancheong-gun's Necessity for Korean Medicine Anti-Aging Industry and Wellness Tourism

Sancheong World Medical Herb and Anti-Aging Expo Feasibility Study Research Service Kick-off Meeting
[Image source=Sancheong-gun]

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] A feasibility study service to determine the approval of the international event for the ‘2023 Sancheong World Traditional Medicine Anti-Aging Expo (hereinafter Expo)’ promoted by Sancheong-gun and Gyeongnam Province has begun.

On the 22nd, Sancheong-gun announced that the Korea Institute for International Economic Policy, commissioned by the Ministry of Economy and Finance, visited Sancheong to hold a kickoff briefing and conduct an on-site visit for the Expo international event feasibility study research service.

The kickoff briefing was held at Donguibogam Village, the site of the first Expo held in 2013, and proceeded in a question-and-answer format with researchers after the county’s explanation of the basic plan for the Expo.

Officials from Gyeongnam Province also attended, emphasizing the feasibility of holding the international event and the necessity of hosting the Expo.

The on-site visit included direct tours of the main Expo venue in Sancheong, the Sancheong Oriental Herbal Medicine Industrial Special Zone, the Gyeongnam Oriental Medicine Anti-Aging Research Institute, the herbal medicine market, and the Donguibogam decoction center.

The approval of the Expo as an international event is expected to be decided at the final review by the Ministry of Economy and Finance’s International Event Review Committee around July, based on the feasibility study results from the Korea Institute for International Economic Policy.

Meanwhile, the county has been actively preparing to hold the 2nd Sancheong World Traditional Medicine Anti-Aging Expo in 2023, marking the 10th anniversary since the 1st Expo held in 2013 to commemorate the 400th anniversary of the publication of Donguibogam, a UNESCO Memory of the World.

The county plans to develop Donguibogam Village into a global oriental medicine anti-aging themed wellness tourism hub to attract domestic and international tourists after the Expo.

County Governor Lee Jae-geun said, “The Sancheong World Traditional Medicine Expo held in 2013 has been regarded as one of the most successful contents among domestic expos so far. In particular, Donguibogam Village, the main venue of the Expo, has established itself as the largest oriental medicine anti-aging healing theme park in Korea and has grown into a representative wellness tourism destination in Korea, recording 1.5 million visitors annually.”

He added, “Our Sancheong-gun is focusing its capabilities on establishing and advancing the oriental medicine anti-aging industry based on herbs grown on the ‘Mother’s Mountain’ Jirisan foothills as a future growth engine. We hope that the Sancheong Expo, which will be the foundation for not only Sancheong-gun and Gyeongnam but also Korea’s K-Bio, oriental medicine anti-aging industry, and wellness tourism industry, will definitely be held as an international event.”

This content was produced with the assistance of AI translation services.