Shinhan Financial Investment and Korea Credit Bureau Sign Business Agreement for 'MyData Project'
[Asia Economy Reporter Minji Lee] Shinhan Financial Investment announced on the 22nd that it has signed a business agreement with the personal credit evaluation company Korea Credit Bureau (KCB) for the MyData business.
KCB is a personal credit evaluation company that provides big data and machine learning methodologies suitable for financial companies through partnerships with financial platforms.
Through this business agreement, Shinhan Financial Investment and KCB have agreed to strengthen mutual cooperation to discover differentiated MyData services through big data analysis. Shinhan Financial Investment plans to analyze the correlation between customers' financial investment transaction data and credit scores and introduce financial services that manage customers' credit scores based on this analysis.
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Ok Hyung-seok, Head of Digital Business Division at Shinhan Financial Investment, said, "Through collaboration between the two companies, it will be possible to provide differentiated services utilizing investment data and MyData information," adding, "To enter the MyData business this year, we plan to enhance big data capabilities and discover and provide various services that can satisfy customers, such as customized asset management reports and credit improvement management."
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