Hanssem Expands Communication Channels for Dealerships, Partners, and Customers

Opened 'Dealer and Partner Complaint Reception Center' and Launched 'Consumer Zero Complaint Deliberation Committee'

Ahn Heung-guk, President of Hanssem (first on the right), visited partner companies last month to discuss measures to strengthen quality.
[Photo by Hanssem]

[Asia Economy Reporter Kim Jong-hwa] Hanssem is expanding communication channels for dealerships, partners, and customers. The company has established a 'Dealership and Partner Complaint Reception Center' and a 'Consumer Zero Complaint Deliberation Committee' to actively promote the establishment of a fair trade culture among dealerships and partners and strengthen the protection of consumer rights. This initiative aims to more actively realize 'win-win management' by expanding communication with partners, dealerships, and consumers for mutual growth.

Hanssem first established a 'Complaint Reception Center' under the Ethics Management Office to work towards establishing a fair trade culture with partners and dealerships.

They created the 'Dealership Complaint Reception Center' and 'Partner Complaint Reception Center' within the Cyber Audit Office located at the bottom of Hanssem’s corporate website, expanding communication channels to report unfair practices that may occur in the field directly to headquarters. Dealerships and partners can anonymously submit complaints about unfair trade issues at any time through the 'Complaint Reception Center.'

Hanssem’s 'Dealership and Partner Complaint Reception Center' operates with a systematic complaint eradication process. The Ethics Management Office monitors submissions in real time, and the received complaints will be thoroughly investigated under the supervision of the head of the Ethics Management Office to seek solutions for the relevant dealerships and partners. In particular, unfair practices by employees towards dealerships and partners will be strictly dealt with under a zero-tolerance policy according to internal regulations.

Additionally, Hanssem established the 'Hanssem Consumer Zero Complaint Deliberation Committee' with the motto of zero customer inconvenience and held its first meeting on the 14th. The committee, led by the head of Hanssem’s Consumer Protection Office, consists of about 20 department heads responsible for purchasing, development, construction, manufacturing, education, and other areas. They discuss ways to improve internal processes to enhance consumer satisfaction related to quality and construction.

At this meeting, they discussed fundamental solutions to consumer complaints from customers who purchased Hanssem’s furniture and remodeling products in the first quarter of this year through internal process improvements. Key deliberations focused on 'improving consumer rights related to contracts' and 'addressing customer inconveniences related to construction.'

Accordingly, Hanssem plans to strengthen service training for dealership owners and enhance the electronic contract system used during contracts to reinforce consumer rights related to contracts.

To improve customer inconveniences related to construction, Hanssem will additionally train construction and delivery personnel through the Hanssem Academy and sequentially expand delivery centers to northern and southern Gyeonggi regions and other provinces to increase delivery efficiency. Hanssem plans to continue resolving customer complaints and improving internal processes to enhance customer satisfaction through the 'Consumer Zero Complaint Deliberation Committee.'

Osangwoo, Director of Hanssem’s Consumer Protection Office, said, "The reason we have grown into the number one home interior company in Korea is because of the customers who love Hanssem and the dealerships and partners who share the vision of success." He added, "We will continue to grow together with dealerships and partners and fulfill our responsibility as a company that impresses customers through innovation in quality and service."

This content was produced with the assistance of AI translation services.