CU's Keeping Coupon service surpassed 2 million cumulative uses within one year of its launch.

CU's Keeping Coupon service surpassed 2 million cumulative uses within one year of its launch.

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[Asia Economy Reporter Lim Chunhan] CU announced on the 21st that its Keeping Coupon service surpassed 2 million cumulative uses within one year of its launch.


CU Keeping Coupon is a service where customers can save coupons for +1 promotional products in the Pocket CU app, CU's membership app, instead of immediately receiving the product, and then exchange the coupon for the product or a cross-promotional product at their preferred time. Last month, the number of members who issued Keeping Coupons increased by 106.2% compared to the previous year, and over the past six months, an average of 95% of stores nationwide issued Keeping Coupons at least once.


CU is significantly expanding the usage scope of Keeping Coupons. Starting from the 23rd, newly issued Keeping Coupons can be exchanged for products anywhere nationwide regardless of the issuing store. For example, a strawberry-flavored Seoul Milk Keeping Coupon issued at a CU in Jeju can be exchanged for the product anytime within 30 days at a nearby CU after returning to Seoul. When exchanging products, the issued coupon can also be used to purchase cross-promotional products.


A phone number coupon issuance feature has also been added. Unlike before, when the service was only available to Pocket CU members, now both members and non-members can receive Keeping Coupons by simply entering their phone number during the coupon issuance process. When non-members receive a Keeping Coupon, they can easily sign up for Pocket CU through a link sent via KakaoTalk notification and then use the issued Keeping Coupon in their coupon box.


The method of using Keeping Coupons is the same as general mobile coupons: scan the barcode of the exchange voucher saved in the coupon box. When using multiple coupons at once, registering those coupons in Pocket CU One Barcode (integrated barcode) allows payment, discounts, and points accumulation to be applied with a single scan.



A BGF Retail official said, “We have greatly expanded the service functions so that non-members can easily use CU’s unique Keeping Coupon service anywhere nationwide,” adding, “We will continue to strengthen the service to enhance convenience for customers and stores.”


This content was produced with the assistance of AI translation services.

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