Earth Day Commemoration: 'Seven Eleven × Israel Embassy' Eco-Friendly Collaboration

On the occasion of Earth Day (22nd), convenience store 7-Eleven and the Embassy of Israel in Korea held the "Back in My Day" campaign for proper disposal of transparent PET bottles on the 21st at the 7-Eleven Lotte World Mall Aquarium branch in Songpa-gu, Seoul. They appealed to citizens to participate in eco-friendly activities in daily life by distributing prizes and label-free bottled water. (From left) Kang Sung-doo, Head of Communications at 7-Eleven; Lee Young-ae, Manager of 7-Eleven Lotte World Mall Aquarium branch; Akiva Tor, Ambassador of Israel to Korea; Rasha Atamni, Deputy Chief of Mission at the Embassy of Israel in Korea.

Joint Campaign 'Back in My Day' for Proper Disposal of Transparent PET Bottles
Seven Eleven and Lotte World Mall Aquarium Store Conduct Eco-Friendly Campaign on Resource Circulation Theme
Remove Labels from Transparent PET Bottles and Insert into Recycling Robot to Receive Prizes like Eco Bags and Tumblers
Distribution Event of 1,000 Eco-Friendly Label-Free Water Bottles (Isis Eco)

[Asia Economy Reporter Kim Yuri] Convenience store Seven Eleven announced on the 21st that it will carry out an eco-friendly campaign themed on resource circulation in collaboration with the Embassy of Israel on April 22, Earth Day.

On the morning of the 21st, Seven Eleven and the Embassy of Israel held an event called 'Proper Disposal of Transparent PET Bottles' with citizens at the Seven Eleven Lotte World Mall Aquarium Store in Songpa-gu, Seoul. This event is an extension of the 'Back in My Day (also known as Latte-neun Mariya)' campaign that Seven Eleven has been conducting since January to raise awareness about the importance of resource circulation activities. Seven Eleven and the Embassy of Israel said they prepared the event to inform and encourage participation in the correct disposal of PET bottles in daily life.

When citizens insert transparent PET bottles with labels removed into the recycling resource collection robot installed in front of the 'Lotte World Mall Aquarium Store,' they can participate in a roulette event and receive prizes such as eco bags and tumblers prepared by the Embassy of Israel, which help reduce disposable items. Currently, Seven Eleven operates a total of six recycling resource collection robots at major stores in the metropolitan area.

In addition, symbolizing the normalization of environmental love activities, 1,000 eco-friendly label-free water bottles 'Isis Eco 500㎖' will also be distributed to citizens.

Rasha Atamni, Deputy Chief of Mission at the Embassy of Israel in Korea and co-planner of this event, said, "On Earth Day, Israeli embassies in various countries are conducting eco-friendly campaigns. We are pleased to be able to work with Seven Eleven in Korea," adding, "We will continue to work with Korean companies and institutions to solve environmental issues."

Jang Areum, Head of Social Contribution at Seven Eleven, said, "We will utilize Seven Eleven’s nationwide platform to carry out various environmental love activities that can be practiced in daily life."

Meanwhile, since declaring '2030 ESG Management for the Next 10 Years' at the beginning of the year, Seven Eleven has been conducting 'Green7' activities to enhance eco-friendly values. They introduced two types of 'strawless cup coffee' that can be conveniently consumed without using plastic straws, launched 6-packs of 2ℓ label-free Isis water, and salad products using eco-friendly bio PET. In addition, they donated about 73 million KRW collected from eco-friendly coin donations at franchise stores nationwide over the past year to the Environment Foundation.

This content was produced with the assistance of AI translation services.