Lotte Mart Opens 15th Store in Vietnam, 'Nha Trang Gold Coast Branch'

Lotte Mart Nha Trang Gold Coast Branch.

[Asia Economy Reporter Lim Chun-han] Lotte Mart announced on the 19th that it will open its 15th store in Vietnam and 64th overseas store, the 'Nha Trang Gold Coast Store,' on the 20th. This is the first store to open in Vietnam in two years since the Cau Giay store opened in Hanoi in February 2019.

The Nha Trang Gold Coast Store is located in Nha Trang City, Khanh Hoa Province, a representative resort area in Vietnam, and will occupy the 3rd and 4th floors of the Gold Coast building, a large mixed-use shopping mall with apartments, offices, and a cinema, with a store area of 1,081 pyeong.

It plans to target the market with a grocerant utilizing local ingredients such as steamed lobster and grilled seafood, and a differentiated meal strategy considering the demand from apartments and offices. It also operates signature sushi and has attracted world food vendors considering tourist demand along with local popular restaurants.

In addition, by carefully selecting price-sensitive daily necessities such as cooking oil and diapers and offering them at special low prices, it aims to solidify its image as the lowest price provider. To secure customer loyalty and establish a landmark image in the region, it plans to expand member benefits by recruiting members and conducting targeted marketing together with Lotte Members.

A Lotte Mart official said, “Since the Gold Coast Store is the first store to open in Vietnam in two years, it is a store where we have concentrated our capabilities,” and added, “Located in a representative resort area in Vietnam, we expect to reflect the demand of not only locals but also tourists visiting Vietnam.”

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