Lotte Hotel "Selected No.1 in 2021 Digital Customer Satisfaction (HTHI) Hotel Category"

[Asia Economy Reporter Yuri Kim] Lotte Hotel announced on the 16th that it was selected as the "No.1 company in the Digital Customer Satisfaction HTHI (Heart To Heart Index) Hotel Category" for the sixth consecutive year at the '2021 9th Korea Marketing Awards' ceremony hosted by the Korea Marketing Association held at Lotte Hotel World.

Lotte Hotel operates the largest hotel brand SNS in Korea. As of last month, it has 520,000 Facebook followers, 83,000 Instagram followers, and a cumulative blog visitor count of 1.61 million.

Lotte Hotel stated, "Last year, we succeeded in differentiating our marketing even amid COVID-19 by developing digital content targeting the MZ generation customers." At Lotte Hotel World, it created new customers for the first time in the hotel industry through 'Jam Live.' As part of a strategy to diversify sales channels, it also introduced live commerce sales. Various events such as online classical concerts for psychological quarantine, The Canvas Trip where customers can experience virtual overseas travel and receive prizes, and augmented reality (AR) filters were also presented.

Kim Hyun-sik, CEO of Lotte Hotel, said, "This award is even more honorable because it is the result of genuine communication with our customers," and added, "We will continue to lead the hotel industry with agile marketing innovation tailored to changes in the market environment."

This content was produced with the assistance of AI translation services.