Wakle·Taeyang's Flavor Sun·Chicken Pop... Snacks Also Gaining Popularity Again

Wakle Surpasses 1.8 Million Units Sold in 5 Weeks
Taeyang-ui Mat Sun Reaches 100 Million Units Sold in 3 Years

[Asia Economy Reporter Lim Hye-seon] Among the products re-released with improved taste and quality, some have attracted attention from the younger generation and recorded high sales. Orion’s ‘Wakle’, ‘Taste of the Sun Sun’, and ‘Chicken Pop’ are the main characters.

Orion announced on the 15th that Wakle, re-released last month, surpassed cumulative sales of 1.8 million units in just five weeks. The fact that it was re-released due to active consumer requests has given favorability and fun to the younger generation, and monthly sales exceeded 1 billion won, more than twice as high as before it was discontinued. Wakle, discontinued in 2006, was loved among teenagers at the time for its addictive sweet and salty taste and the unique texture that made a ‘wagujak’ crunch when bitten. An Orion official explained, “As requests to re-release Wakle, a nostalgic snack from school days, poured in mainly from people in their 20s and 30s through the official website and other channels, we responded by deciding to re-release it. We enhanced the appeal of the sweet and salty taste by using cream onion-flavored seasoning and improved the crunchy texture through a maturation process similar to bread making.”

‘Taste of the Sun Sun’, re-released in April 2018, also surpassed cumulative sales of 100 million units just over three years after its launch last month. This means one pack was sold every second, securing its position as a popular product with monthly sales more than 30% higher than before discontinuation. Sun was a product that had to stop production due to a factory fire in 2016 but was re-released thanks to active consumer requests. Sun was the first product made at the Orion-Nonghyup Miryang factory, a joint venture between Orion and Nonghyup, and enhanced its crispy taste and quality by adding domestically produced rice flour.

Chicken Pop, reintroduced in 2019, has also sold more than 47 million units since its re-release, establishing itself as a popular snack among the 10s and 20s age group.

An Orion official said, “The phenomenon of popular comebacks seen in the music industry is also appearing in the confectionery industry, thanks to consumer support.”

This content was produced with the assistance of AI translation services.