KOTRA Hosts Online and Offline Korean Product Exhibition Targeting Southeast Asia and Oceania

[Asia Economy Reporter Suyeon Woo] KOTRA will hold the 'Southeast Asia and Oceania Korean Products Exhibition' for one month starting from the 14th to support domestic small and medium-sized enterprises (SMEs) and mid-sized companies in entering the New Southern Market.

This event is the second Korean products exhibition following the 'Latin America Korean Products Exhibition' held in March. Amid the prolonged COVID-19 pandemic making overseas business trips difficult for domestic companies, this event was organized to help SMEs and mid-sized companies target the Southeast Asia and Oceania markets, their largest strategic markets.

KOTRA has established an online exhibition hall and will simultaneously hold online consultation meetings in 11 countries across Southeast Asia and Oceania, including Australia, New Zealand, Vietnam, and Indonesia. Considering the local conditions of each country, various customized programs such as exhibitions, showcases, promotional events, and social media (SNS) marketing will be conducted in a hybrid online and offline format.

In particular, the online and offline promotional events will be conducted in collaboration with local distribution networks. Online promotions will be carried out together with major Southeast Asian online marketplaces such as Shopee and Qoo10. Offline, promotional events including product demonstrations, tasting sessions, and on-site preference surveys will be held in partnership with large supermarkets in city centers.

KOTRA will hold the 'Southeast Asia and Oceania Korean Products Exhibition' for one month starting from the 14th of this month to support domestic small and medium-sized enterprises and mid-sized companies in entering the New Southern Market. In the case of Vietnam, the Vietnam Expo will be held offline for four days starting from the same day. The photo shows the Korean Pavilion at the Vietnam Expo. Photo by KOTRA

Various SNS marketing targeting young consumers familiar with the online culture in Southeast Asia will also be promoted. Products will be advertised and buyers attracted through Facebook, Instagram, and other platforms in countries such as Indonesia, the Philippines, Cambodia, and Laos.

In Vietnam, as the spread of COVID-19 slows down, the 'Vietnam Expo' will be held offline for four days starting from this day. KOTRA plans to lead export recovery by opening a Korean pavilion at the Vietnam Expo to operate offline exhibition consultations and product showcases.

In Australia, KOTRA will recruit 'K-BEAUTY' supporters targeting Hallyu fans. Through these supporters, they plan to systematically promote Korean products and maximize promotional effects.

Lee Jong-seop, Head of KOTRA's Southeast Asia and Oceania Regional Headquarters, said, "We will make full use of opportunities such as offline events like the Vietnam Expo, considering the conditions of each country," and added, "We will actively support the entry of our SMEs and mid-sized companies, which are facing export crises due to COVID-19, into the Southeast Asia and Oceania markets."

This content was produced with the assistance of AI translation services.