LX Reports 'Saming Controversy' LG to Fair Trade Commission... "Interference with Business Activities"

"LX's Long-Standing Brand Damage"
"Confusion and Chaos Among One Million Citizens"

LX Holdings

Korea Land and Geospatial Informatix Corporation (LX)

[Asia Economy Reporter Moon Jiwon] Korea Land and Geospatial Informatix Corporation (LX) has reported LG Corporation to the Fair Trade Commission for unfair trade practices over the use of the 'LX' name.

On the 14th, LX announced that it reported to the Fair Trade Commission, judging that the newly established holding company of Honorary Chairman Koo Bon-joon, who is separating from LG Group, deciding on the name LX constitutes an act of "interfering with another business operator's business activities" as specified in Article 23, Paragraph 1 of the Monopoly Regulation and Fair Trade Act.

In the report, LX emphasized, "The name LX is the English name used by Korea Land and Geospatial Informatix Corporation, a public institution under the Ministry of Land, Infrastructure and Transport, since 2012. For about 10 years, LX has been conducting cadastral surveying, spatial information, overseas projects, and more under the name LX."

It continued, "LG Corporation has filed trademarks not only for the new holding company LX Corporation but also for LX Hausys, LX Pantos, LX Global, LX MMA, LX Semicon, etc., exposing them to the media, causing confusion and misunderstanding among approximately one million citizens who use the corporation's cadastral surveying and spatial information services annually."

LX expressed concern, stating, "LG Corporation is damaging the brand that LX has built over many years, and furthermore, disruptions are expected in the national projects carried out by LX and the cadastral and spatial information projects conducted overseas on behalf of the country."

LX, as a specialized national land information institution, has specified the English name LX in its articles of incorporation. Since 2012, it has filed trademarks such as LX Daehan Cadastral Corporation, LX Korea Land and Geospatial Informatix Corporation, LX News, LX Land Information Platform, and recently added LIBS, LXTV, LX Digital Twin, LX Land Information Platform, among others.

On the 6th, LX President Kim Jeong-ryeol held a press conference at the Government Sejong Complex and said, "From an international perspective, LX Holdings is a holding company, so (the corporation) could be perceived as a subsidiary," adding, "Since it is a newly starting company, I question whether it is necessary to use the name LX."

This content was produced with the assistance of AI translation services.