Kyobo Life Launches Health Management Program 'Health Switch'

[Asia Economy Reporter Oh Hyung-gil] Kyobo Lifeplanet Life Insurance announced on the 14th that it has launched a health management program called 'Health Switch,' which provides Seed Points based on customers' step counts, in collaboration with Daycore, the operator of the mobile personal training application 'Gymday.'

Health Switch is a healthcare and reward program offered to members of Kyobo Life's customer participation platform '360° Planet.' Anyone can join 360° Planet regardless of whether they have purchased insurance products.

Kim Jung-woo, head of Kyobo Life's Digital Marketing Team, said, "Health Switch allows users to easily create healthy lifestyle habits simply by linking a walking app, and ultimately aims to complete a virtuous cycle of disease prevention and health management as a healthcare reward program. We expect to provide services to more customers through this collaboration with Gymday, a specialist in health training."

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