Maeil Dairies Unveils New BI for Selex... Customer-Oriented Customized Health Management Brand

[Asia Economy Reporter Lim Hye-sun] Maeil Dairies announced on the 14th that its adult nutrition brand Selex has changed its BI (Brand Identity) to strengthen its identity of "customer-oriented customized health management."

The new BI adopts a dynamic wordmark style under the concept of "science-based customer-oriented customized lifelong health management." The main color, "Selex Green," symbolizes the customer's healthy lifestyle, and a font that is easy to apply both online and offline was used to enhance scalability.

Selex is also renewing its product packaging with the new BI. The new packaging uses a high-visibility color box to clearly and easily convey product information, reinforcing the image of a trusted professional brand. Along with this, to emphasize the scientifically designed unique value of Selex, Maeil Dairies' lifecycle nutrition design specialist brand "Maeil Health Nutrition" is prominently featured.

Additionally, the newly developed "Core Protein 3-Color Symbol" represents the nutrition design of "protein, leucine, and vitamin D," independently developed by Maeil Dairies. By applying the 3-color symbol commonly to Selex Core Protein powder, protein drinks, and protein bar products, each product is integrated into the Core Protein line, emphasizing Selex's unique muscle and bone health system.

The new BI and package design of Selex will be sequentially applied to Selex Sports Whey Protein, protein drinks, protein bars, and Core Protein powder.

This content was produced with the assistance of AI translation services.