Shinhan Bank Launches 'Sparkling 20s Fresh Transformation Heyyoung' Campaign

[Asia Economy Reporter Kwangho Lee] Shinhan Bank announced on the 13th that it has launched the 'Sparkling 20s, Refreshingly Transform HeyYoung' campaign using Instagram augmented reality (AR) filters.

This campaign was planned to allow various customers to experience Shinhan Bank's representative financial brand for people in their 20s, HeyYoung, on the Instagram channel in line with the latest digital trends.

Additionally, for the first time in the banking sector, Shinhan Bank planned and produced the Refreshingly Transform HeyYoung augmented reality filter and released it on Instagram. The Refreshingly Transform HeyYoung AR filter is a camera feature that, through the shooting system embedded in the Instagram app, uses the ‘HeyYoung’ logo and colors?exclusively for the 20s brand?to recognize the face and, when blinking, transforms makeup effects, hair, and eye color in three stages.

Meanwhile, Shinhan Bank is holding an event to commemorate the launch of the Refreshingly Transform HeyYoung AR filter until the 5th of next month. This event offers prizes such as the Apple Watch SE, Kodak Mini Shot Combo3 Retro, Shinsegae mobile gift certificates, and Starbucks Americano through a lottery to customers who take photos using the Refreshingly Transform HeyYoung AR filter, certify them, write hashtags, and upload them on their own Instagram accounts.

A Shinhan Bank official said, "We prepared this campaign so that HeyYoung can establish itself as a financial trend for customers in their 20s," adding, "We will continue to present various content that fits the trends of Generation Z."

This content was produced with the assistance of AI translation services.