GS Shop sells Fresh Easy and Baeknyeon Gage meal kits... "Enjoy gourmet restaurants at home"
GS Shop sells meal kit products from a 30-year-old traditional restaurant developed to coexist with small business owners.
View original image[Asia Economy Reporter Lim Chunhan] GS Shop announced on the 13th that it will sell meal kit products developed to coexist with small business owners from a restaurant with 30 years of tradition.
On GS Shopping Live, a mobile-only live broadcast, the meal kit specialist company Fresh Easy will air Ihwa Hoetjip's Nakji Jeongol and Nakji Bokkeum at 8 PM that day. The live broadcast will be held specially at Ihwa Hoetjip in Hwaseong, Gyeonggi-do, a nakji (octopus) restaurant with 30 years of tradition, and a 10,000 won coupon discount will be applied only during the broadcast.
Fresh Easy signed a business agreement with Baeknyeon Gage to increase sales for small business owners and is selling their signature menu as meal kits. Baeknyeon Gage refers to excellent small business owners with over 30 years of experience selected by the Ministry of SMEs and Startups. Among them, Ihwa Hoetjip is a popular restaurant among local gourmets for its fresh and generous nakji dishes.
The representative menu of Ihwa Hoetjip sold at GS Shop, Nakji Jeongol and Nakji Bokkeum, contains well-prepared nakji, vegetables, and secret seasonings. Cooking for about 5 to 10 minutes allows you to reproduce the exact taste you had at Ihwa Hoetjip.
Fresh Easy has borne all the costs incurred in the production, distribution, and market development of the meal kit products, and plans to pay royalties from product sales to the Baeknyeon Gage store owners.
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A GS Shop official said, “Baeknyeon Gage meal kits help small business owners who are going through difficult times due to COVID-19 to produce convenient meals and secure new sales channels,” adding, “We ask for a lot of interest as customers can also enjoy the taste of famous restaurants comfortably at home without having to visit them.”
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