BlueberryNFT Signs Publicity Rights Contract with Korea Professional Baseball Players Association... "Entering Pro Baseball NFT Business"

[Asia Economy Reporter Hyunseok Yoo] BlueberryNFT (formerly Gyeongnam Biopharma) announced on the 13th that it has officially entered the non-fungible token (NFT) business by signing a publicity rights contract with the Korea Professional Baseball Players Association, the largest sports organization in Korea, involving active players.

Through this contract, BlueberryNFT will hold the publicity rights of active professional baseball players such as Yang Eui-ji, Lee Dae-ho, and Park Byung-ho, owned by the Korea Professional Baseball Players Association. Additionally, the company will own the rights to online professional baseball player card NFT-related products, becoming the first company in the world to conduct a professional baseball NFT business.

According to the company, NFTs have recently established themselves as one of the emerging new businesses in the digital asset industry. NFTs are based on blockchain technology, which stores all related information such as ownership and sales history of photos, videos, and artworks on the blockchain. The original issuer can be verified at any time, making forgery impossible. The scale of NFT assets traded globally has increased eightfold in two years. While the global NFT transaction volume was only $250 million last year, it surged to $340 million in just one month of February this year, according to the company.

With the reduction of Major League Baseball due to COVID-19 last year and the start of U.S. broadcasts of domestic professional baseball, global baseball fans' interest in Korean professional baseball has increased. BlueberryNFT is now making a full-scale entry into the NFT business. The company also plans to contribute to widely promoting Korean professional baseball players in the global market.

A company representative stated, "We plan to actively proceed with the NFT business by signing a contract with the Korea Professional Baseball Players Association, and will strive to become a leading company in the domestic NFT business by expanding contracts to other sports and entertainment sectors both domestically and internationally." He added, "While conducting the professional baseball NFT business, we plan to expand into a fantasy NFT professional baseball game in metaverse virtual spaces such as Roblox in the future."

This content was produced with the assistance of AI translation services.