eBay Korea Smile Delivery Launches SellerFlex, a Partnership Logistics Service

eBay Korea's Smile Delivery strengthens fresh food delivery by launching Seller Flex, the industry's first.

[Asia Economy Reporter Lim Chunhan] eBay Korea's Smile Delivery announced on the 13th that it is strengthening fresh food delivery by launching Seller Flex, the industry's first service of its kind. eBay Korea had difficulty delivering fresh food as it did not have its own cold chain, but it has opened a new path to handle refrigerated and frozen foods by delivering directly from sellers' logistics centers to customers.

Seller Flex is a method where products are shipped directly from the logistics centers of sellers registered with Smile Delivery to customers. Previously, sellers had to move their product inventory to the Smile Delivery logistics center located in Hwaseong, Gyeonggi-do to participate in Smile Delivery. However, sellers with dedicated fresh food centers can use Seller Flex to utilize their existing centers without moving products.

eBay Korea has been able to significantly expand the product selection for Smile Delivery customers while reducing the enormous costs involved in building a cold chain. For Seller Flex products on Smile Delivery, orders placed by 6 PM are delivered the next day.

Sellers using Seller Flex are exposed in the Smile Delivery tab on Gmarket and Auction and benefit from specially contracted reasonable courier rates. Fast dispatch and next-day delivery, essential for fresh food, as well as dedicated Smile Delivery customer service outsourcing, are also major advantages.

An eBay Korea official said, “The newly introduced Seller Flex is the industry's first logistics model that enables handling fresh food without a cold chain,” adding, “We will strive to enhance the service so that Seller Flex can become an important pillar of Smile Delivery's growth in the future.”

This content was produced with the assistance of AI translation services.