Soribada launches 'Stair Mask'... Signs 'Good Consumption Agreement' with Community Chest of Korea

[Asia Economy Reporter Jang Hyowon] Soribada (CEO Jo Hogyeon) announced on the 12th that its distribution business division has launched the ‘Stair Mask’.

This product is a KF94 grade mask, expected to maintain steady demand due to the prolonged coronavirus situation. It can be used for yellow dust and quarantine purposes and is designed as a 10 in 1 practical package that reduces household waste, further enhancing the product's purchase appeal.

Starting with this mask business, Soribada stated that it will diversify its product lineup and expand distribution channels in the distribution sector, and plans to continue the good performance achieved by its fashion brands ‘Stair’ and ‘Saint Marine’ this year as well.

Soribada plans to sell the masks not only through typical offline retailers but also via domestic home shopping and online shopping malls. If domestic sales show a positive upward trend, it will proceed with overseas exports.

Meanwhile, Stair Mask signed an agreement with Seoul Community Chest of Korea on the 1st and is conducting a campaign to donate a certain amount from each sale. This donation activity supports vulnerable groups suffering from the prolonged COVID-19 pandemic, and the campaign will run until December 31.

A Soribada official said, “We have entered the mask business under the name of Soribada’s fashion brand ‘Stair,’ which was steadily loved last year,” adding, “We will spare no investment to ensure the product not only offers good quality and reasonable prices but also promotes positive influence through environmental protection and donations just by purchasing.”

This content was produced with the assistance of AI translation services.