GS25 Sees Increase in Subscription Economy Users... Expands Half-Price Delivery and Sanitary Pad Service Areas

GS25 Coffee Beans and Ready Meal Subscription Service Users Increase by 435%
Following Half-Price Delivery This Month, Sanitary Pad Service Range Expands from May

Image of the GS25 The Pop Plus subscription service usage screen.

[Asia Economy Reporter Yuri Kim] GS25 announced on the 12th that as the number of users of the subscription economy service 'THE POP+' surged, it has expanded its service areas from ground coffee and ready meals to half-price delivery and sanitary pads.

GS25 analyzed that the number of THE POP+ users in March increased by 435% compared to the previous month. Since the 15th of last month, GS25 has been running an event allowing free 30-day use of two subscription services: ▲THE POP+ Cafe25 ▲THE POP+ One Meal Plus. Due to the recent increase in users, GS25 decided to expand the subscription service area to include sanitary pad products starting in May.

The new subscription service THE POP+ Sanitary Pads, launching in May, allows users to pay a fee of 2,500 KRW and enjoy all sanitary pad products at GS25 at a 25% discounted price for one month. Users can purchase up to 10 items per month.

The launch of THE POP+ Sanitary Pads service was based on the fact that women tend to repurchase the same sanitary pad products and survey data showing that convenience stores are the first purchase channel for sanitary pads for women in their teens and twenties (32.9%).

Since April 2019, GS25 has also been operating the convenience store industry's first delivery subscription service, 'Prime Club.' The average monthly number of subscribers this year has increased by nearly 200% compared to the previous year. Consumers who pay a 30,000 KRW subscription fee through the GS Postbox website receive delivery discount coupons worth 36,000 KRW and GS25 mobile gift certificates worth 20,000 KRW. Starting this month, a half-price delivery subscription service is also being operated, offering benefits worth 2,300 KRW for a 1,000 KRW subscription fee.

GS25 plans to further expand the range of products in THE POP+ subscription service by utilizing its infrastructure of over 15,000 retail stores known for convenient accessibility and customer purchase data analysis. THE POP+ subscription service can be used by downloading GS Retail's mobile app (THE POP).

A GS Retail official said, "Due to the trend of pursuing convenience and rational consumption, the number of users of GS25's subscription services is greatly increasing," adding, "We plan to further expand the subscription service range by analyzing product areas where repeat purchases continuously occur."

This content was produced with the assistance of AI translation services.