Watcha and Tcast Co-produce E Channel Variety Show 'Noneun Bro'

[Asia Economy Reporter Koo Eun-mo] Online video service (OTT) Watcha is stepping into the production and investment of TV entertainment programs to strengthen its content competitiveness.

Watcha announced on the 9th that it will co-produce the E Channel entertainment program "Noneun Bro" together with Tcast. The two companies recently finalized a contract for the joint production of Noneun Bro. This is the first time Watcha is producing and investing in a TV entertainment program. Noneun Bro is scheduled to air on E Channel in May and will be exclusively streamed on Watcha.

Noneun Bro is a spin-off version of "Noneun Unni," which attracted many viewers last year. While Noneun Unni featured stories of female athletes such as Park Seri, Nam Hyun-hee, and Kwak Min-jung, Noneun Bro will depict the first halftime of male athletes who only knew sports. The cast has been confirmed to include athletes from various sports such as Park Yong-taek, Jeon Tae-poong, Kim Yo-han, Jo Jun-ho, Gu Bon-gil, and Kim Hyung-gyu.

Park Tae-hoon, CEO of Watcha, said, "We expect positive synergy between OTT Watcha and broadcaster Tcast through this joint production," adding, "We will continue to strengthen cooperation beyond platform boundaries to provide good content that satisfies users."

This content was produced with the assistance of AI translation services.