OB Beer Selected as 'Outstanding Corporate Social Contribution Case' at the World Forestry Congress

[Asia Economy Reporter Seungjin Lee] OB Beer announced on the 9th that it has been selected as an 'Outstanding CSR Case Company' at the 15th World Forestry Congress, jointly hosted by the Korea Forest Service and the United Nations Food and Agriculture Organization (FAO).

The 15th World Forestry Congress introduced OB Beer's 'Cass Hope Forest' campaign as a corporate social contribution case for global forest restoration through its official Instagram channel. OB Beer's CSR mascot 'Ona-eun' tells the Korea Forest Service mascot 'Groot' about the 'Cass Hope Forest' afforestation project. OB Beer's CSR mascot 'Ona-eun' is a compound of 'O' from OB Beer and the company's core vision of 'a better world.'

The 'Cass Hope Forest' campaign introduced by 'Ona-eun' is a large-scale environmental improvement project that plants trees in Mongolia, the source of fine dust and yellow dust. Since 2010, OB Beer has been conducting afforestation projects for 11 years in collaboration with the international environmental organization Blue Asia. In 2014, it was recognized for its contributions by the United Nations Convention to Combat Desertification (UNCCD) and received the 'Land of Life Award.'

In addition to afforestation projects, OB Beer also supports the economic independence of Mongolian environmental refugees struggling to sustain their livelihoods due to desertification. They provide vitamin tree fruit trees that grow well even in barren soil for direct cultivation, establishing a sustainable model that generates income by cultivating the fruit.

An OB Beer official stated, "As a leading domestic ESG (Environmental, Social, and Governance) company practicing green management, we will carry out various eco-friendly campaigns both domestically and internationally, focusing on responding to climate change."

This content was produced with the assistance of AI translation services.