Lotte Homeshopping Launches Health & Beauty Specialty Program 'Shin Jin-young's Her.B'

Lotte Homeshopping has launched the health and beauty program "Shin Jin-young's Her.B," featuring a veteran professional show host.

[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 8th that it is launching the health and beauty program ‘Shin Jinyoung's Her.B,’ featuring veteran professional show hosts, to strengthen its competitiveness.

Lotte Homeshopping expanded and reorganized its team-based operations into a health and beauty division, assigning dedicated personnel such as specialized product planners and PDs for each field including health and general foods, and beauty.

Shin Jinyoung's Her.B is the first health and beauty specialized program introduced by Lotte Homeshopping after establishing the related organization. The program features Shin Jinyoung, a 18-year veteran beauty and health food specialist show host, and Oh Semin, a CP with 20 years of broadcasting production experience, promising to deliver higher quality content.

The program airs every Monday from 9:25 AM for 130 minutes, introducing a variety of products ranging from functional cosmetics to inner beauty and immunity enhancement products. It also delivers health care tips such as skin care, dieting, and anti-aging in a talk show format.

A Lotte Homeshopping official said, “As interest in healthy beauty has spread across all age groups due to COVID-19, we have launched a health and beauty program featuring veteran beauty and health food specialist show hosts and PDs.”

This content was produced with the assistance of AI translation services.