Lotte Hi-Mart and LG Electronics Launch Donation Campaign for Abused Children

Lotte Hi-Mart is conducting a consumption campaign leading to hope to celebrate its 21st anniversary until the 30th.

[Asia Economy Reporter Lim Chun-han] Lotte Hi-Mart announced on the 7th that it will partner with LG Electronics to donate a portion of home appliance sales to help children who have suffered abuse.

To celebrate its 21st anniversary, Lotte Hi-Mart is conducting a consumption campaign leading to hope until the 30th. When purchasing LG Electronics Objet Collection products at over 440 Lotte Hi-Mart stores nationwide, 1% of the payment amount will be accumulated. The accumulated funds will be used as donations for children who have suffered abuse.

During the event period, Lotte Hi-Mart will collect the donated funds and deliver them in May to about 10 foster care support centers and child protection agencies nationwide. The donations will be used for treatment costs, educational expenses, and more for about 40 children who have suffered abuse.

During the Lotte Hi-Mart event period, various benefits are also prepared for customers purchasing LG Electronics Objet Collection products such as air conditioners, refrigerators, washing machines, and air purifiers. When purchasing Objet Collection products simultaneously by category, L.POINTs up to 2.5 million points will be provided. When purchasing three Objet Collection items and a 65-inch LG OLED TV simultaneously, an additional L.POINT up to 200,000 points can be received.

A Lotte Hi-Mart official said, "We hope many customers will participate in the consumption campaign leading to hope, which offers various benefits, to help children who have suffered abuse," and added, "We will continue to find and practice ways for companies, consumers, and society to coexist."

This content was produced with the assistance of AI translation services.