NongHyup Financial Group Launches 'Let's Work on ESG' Campaign for Social Value and Green Finance

Practicing ESG Management from Employees to Executives through Everyday Actions

Son Byung-hwan, Chairman of NongHyup Financial Group, is participating in the 'Social Value and Green Finance Campaign'.

[Asia Economy Reporter Kwangho Lee] NongHyup Financial Group announced on the 7th that it will conduct the social value and green finance campaign "Let's Make an Effort for ESG" to enhance the practical actions of its employees in daily life and the ESG (Environment, Social, Governance) execution capabilities of its affiliates.

The campaign was announced at the "1st Social Value and Green Finance Council" held last month and reflects the will of employees and the entire group to practice ESG as part of NongHyup Financial's ESG management strategy.

The campaign name, "Let's Make an Effort for ESG," combines the English letters E, S, G with Korean vowels to increase visibility and uses a pronunciation structure similar to the English pronunciation of ESG to enhance recognition.

The campaign consists of detailed practical actions under four slogans: "Let's Make an Effort for Eco-friendly Activities," "Let's Make an Effort to Reduce Carbon Emissions," "Let's Make an Effort for Social Contribution," and "Let's Make an Effort for Sharing and Donation." It includes not only employee activities but also company-level actions such as replacing business vehicles with eco-friendly vehicles and switching office lighting to LED lighting.

In particular, practical measures such as using personal tumblers will be added later considering the COVID-19 quarantine situation, showing deep consideration even in the campaign content.

Additionally, from April to November, the first Wednesday of every week will be designated as "Effort Day," and each department and branch will select one main slogan each month to establish campaign activities suited to their circumstances, with all NongHyup Financial employees participating in the campaign activities.

Furthermore, the campaign will be promoted through the company's IT systems, dedicated apps, and internal broadcasts, and plans are in place to reward outstanding employees and departments in campaign execution in the future.

Chairman Byunghwan Son stated, "For 'NongHyup to be ESG' to be realized, employees must take the lead in practicing ESG," and urged, "Considering the seriousness of climate change caused by COVID-19 and the difficult social conditions, please actively participate in eco-friendly activities and social contribution activities as members of NongHyup."

This content was produced with the assistance of AI translation services.