[Click eStock] "HPO, Premium Brand Produced Directly in Northern Europe"

[Asia Economy Reporter Hyungsoo Park] On the 7th, SK Securities introduced HPIO as a premium health functional food company experiencing rapid growth based on ‘Denmark Yusangyun Iyagi’.

Founded in 2012, HPIO launched ‘Denmark Yusangyun Iyagi’ in June 2013. Sales of the flagship product ‘Denmark Yusangyun Iyagi’ increased from 20.8 billion KRW in 2017 to 61 billion KRW last year.

Yoon Hyukjin, a researcher at SK Securities, explained, "‘Denmark Yusangyun Iyagi’ sources raw materials from Denmark’s Christian Hansen, a company famous for probiotic strains, and is manufactured locally in Denmark," adding, "The packaging is produced in France, and the finished products are supplied from Europe."

He continued, "Since 2017, we have been diversifying products by launching the premium vitamin brand TruVitamin," noting, "Sales increased from 5.5 billion KRW in 2017 to 25 billion KRW last year."

Researcher Yoon also analyzed, "We plan to launch customized individual health functional foods," and "We acquired a 3.6% stake in the pet platform company PetDot Co., Ltd. and established the pet food company Copenhagen Recipe Co., Ltd."

He said, "In October 2019, we acquired the health functional food manufacturer Biopharm," and predicted, "When Biopharm’s second plant starts operation from the second quarter of this year, it will contribute to increased sales."

Additionally, he emphasized, "In China, we are selling probiotic products for children on Tmall and JD," and "We launched probiotic products through Japan’s largest TV home shopping channel."

It is estimated that consolidated sales will reach 200 billion KRW and operating profit 40 billion KRW this year.

This content was produced with the assistance of AI translation services.