Emart24 to Launch Lunchboxes with Spring Herbs and Jjukkumi, Cherry Blossom Coffee Cups

by Kim Yuri

Published 07 Apr.2021 07:41(KST)

Seasonal Ingredient Jjukkumi and Spring Vegetable Lunchbox & Triangle Kimbap Introduced
Cherry Blossom Design I-Presso Season Cup Operated "To Feel the Season"

Emart24 'Jjukkumi Spring Vegetable Bibimbap', 'Jjukkumi Stir-fried Triangle Kimbap'.

[Asia Economy Reporter Yuri Kim] Emart24 announced on the 7th that it will introduce lunchboxes and cherry blossom coffee cups that evoke the feeling of spring.

Emart24 has launched the "Jukkumi Spring Vegetable Bibimbap," made with spring jukkumi (baby octopus) and spring vegetables. This seasonal lunchbox uses spring seasonal ingredients such as jukkumi, stonecrop, and chamnamul to bring the scent of spring. Gochujang and sesame oil are provided separately so customers can enjoy it according to their preference. The price is 4,800 KRW.

They also introduced the "Jukkumi Stir-fried Triangle Kimbap." This triangle kimbap is topped with stir-fried jukkumi vegetables on beef gochujang bibimbap rice. Instead of regular rice, rice seasoned with beef gochujang is used to add umami flavor. The price is 1,300 KRW. The jukkumi lunchbox and triangle kimbap will be sold for a limited time until July.

Spring vibes can also be felt in Emart24’s instant coffee brand, ePresso Cup. Emart24 has changed the existing ePresso cup, which had a black cup and lid, to a spring season cup designed with pink cherry blossoms. It also includes the message, "A warmer spring because I am with you. Emart24 introduces seasonal cups every spring and winter instead of regular cups to evoke a sense of the season."

Gong Seungjun, head of Emart24’s Fresh Food team, said, "We hope customers can enjoy products made with spring seasonal ingredients to stimulate their appetite and feel the spring atmosphere," adding, "We will continue to introduce various convenient meals using seasonal ingredients to evoke a sense of the season."