"Join the Blood Donation Relay" SK Telecom Launches 'SK Red Connect Blood Donation Campaign'

SK Group Companies Unite Efforts to Address Decrease in Blood Donors Due to Prolonged COVID-19 Pandemic

[Asia Economy Reporter Eunmo Koo] SK Telecom announced on the 6th that it will carry out the ‘SK RedConnect Blood Donation Campaign’ targeting all SK group companies until May, in collaboration with the Korean Red Cross Blood Management Headquarters.

The SK RedConnect Blood Donation Campaign is an expanded and developed campaign from last year’s blood donation relay, where SK affiliates’ employees joined forces to overcome the blood supply shortage caused by COVID-19, now extended to all group companies.

RedConnect is the world’s first blood donor health management app that provides blood test information such as liver enzyme levels and cholesterol based on the user’s blood donation history. It is designed to allow users to view their travel routes at a glance through the blood location notification feature and to foster pride in blood donation. Since its launch in November 2019, RedConnect has secured about 730,000 app users as of last month, and the frequency of repeat donations among users is 22.4% higher compared to donors who do not use the app.

SK members can participate in the ‘SK RedConnect Blood Donation Campaign’ by using features such as personal blood donation reservations and electronic questionnaires on the RedConnect app, and after donating blood, they can also check their health through blood tests.

SK plans to sequentially conduct group blood donations by connecting local group companies with the Korean Red Cross regional blood centers until next month. Additionally, SK will encourage members to voluntarily donate blood donation certificates and motivate them to make repeat donations to create social value.

SK Telecom announced the start of the ‘SK RedConnect Blood Donation Campaign’ through a group blood donation event held yesterday afternoon at the SKT Tower in Euljiro, Seoul. Attendees at the group blood donation venue set up at SKT Tower included Yoon Poong-young, Head of SK Telecom Corporate 1 Center; Yoo Woong-hwan, Head of SK Telecom ESG Innovation Group; Cho Nam-sun, Director of the Korean Red Cross Blood Management Headquarters; and Kim Young-gil, Director of the Korean Red Cross Seoul Southern Blood Center, who signed an agreement for blood donation life-sharing cooperation.

Yoon Poong-young, Head of SK Telecom Corporate 1 Center, said, “SK Telecom has contributed to improving Korea’s blood donation system through continuous cooperation with the Korean Red Cross using ICT technology,” and added, “We plan to contribute to expanding the social safety net and strengthen ESG management through the blood donation campaign.”

This content was produced with the assistance of AI translation services.