POSCO Launches 'My Little Challenge' for Small Everyday Actions

Employees autonomously practice goals they personally selected and verify them using a mobile app

[Asia Economy Reporter Hwang Yoon-joo] POSCO employees started 'My Little Challenge' on the 5th, a program where they communicate with colleagues and practice small daily goals together.

'My Little Challenge' is a program in which employees autonomously select and practice goals (challenges) that, when consistently carried out in daily life, help improve not only their personal lives but also contribute to creating a better society.

The challenges offered include a variety of missions designed to help employees form habits, such as ▲using a tumbler ▲walking 10,000 steps a day ▲taking the stairs ▲using public transportation ▲reading articles related to ESG (Environment, Social, Governance).

POSCO employees use a mobile app that supports goal achievement to perform challenges during a set period and can share their progress in real time with colleagues through photos or text messages. 'My Little Challenge' encourages goal achievement by setting participation points that are automatically awarded upon joining the challenge; points are deducted if the challenge fails, and if successful, points are fully refunded with additional points earned.

POSCO expects that through 'My Little Challenge,' small but consistent corporate citizenship activities will become habitual and further take root as a unique POSCO culture.

Meanwhile, last year POSCO engaged in various activities to solve social problems and create a better society, focusing on six major corporate citizenship projects. This year, POSCO plans to introduce five new corporate citizenship brands that encompass group company flagship projects, aiming to make 'POSCO Corporate Citizenship' more familiar both internally and externally.

The five corporate citizenship brands are ▲Together With POSCO (Mutual Growth) ▲Challenge With POSCO (Venture Development) ▲Green With POSCO (Carbon Neutrality) ▲Life With POSCO (Birth-Friendly) ▲Community With POSCO (Coexistence with Local Communities). POSCO plans to actively promote eco-friendly activities this year by positioning Green With POSCO as its signature brand.

This content was produced with the assistance of AI translation services.